In an age of social media sharing, creating value is currency. We designed this campaign to add value on multiple fronts. Firstly, it’s beautiful, simple and calming. A welcome break in the constant din of the modern media landscape. Secondly, the majority of the image is a paint color chip, making it valuable as part of a mood board on Pinterest or a calming post on Instagram or Facebook. And lastly, each “headline” is a compliment. This ads value to the viewer in two ways, first, everybody loves a compliment, but more importantly, it now becomes something valuable enough to share with a friend to brighten their day as well. And that’s a language everybody speaks.