Home improvements not only transform spaces, but they transform the people that live in those spaces as well. Sometimes even more profoundly. This campaign for KILZ® celebrates that human insight. The centerpiece is emotionally engaging content that never shows the spaces being transformed or the products transforming them, but instead focuses on the transformation that takes place in the people the rooms are for. Viewers are encouraged to click through to a web page that completes the experience.
The Reveal - Video Content
Campaign Landing Page
A dedicated campaign landing page completes the experience for viewers. Here you get to see the rooms that were transformed and get step-by-step instructions on how to do it yourself.
EVERY _______ IS WORTH IT.
The campaign line “Every project is worth it.” Is a nod to both the effort and the end result. The campaign ecosystem expands with colorful :30, :15, and :06 second animated videos highlighting various DIY projects.
Social & Digital Media
The campaign involves rich media, static digital placements, retargeting banners, as well as social posts.