Vitabots was conceived by the agency itself. One of our writers noticed that children’s vitamins were largely low-quality vitamins wrapped with imagery of known cartoons. So we decided to make a new category and created an ultra-high quality, non GMO, vegan, gummy vitamin made with 100% natural fruit flavors. And we did it using patented absorption technology to make sure they work better than any other children’s vitamin on the market as well.