Friday, May 22nd 2020

May 22, 2020

Advertising in the time of a Pandemic


Advertising and Mass Media have always played an integral role in communicating brand advantage and benefit to the public. It has been especially interesting lately to see how many brands have pivoted to react directly to COVID-19 in their product messaging. We took a look back at the ads that emerged during and after the Spanish Flu epidemic of 1918 and can not help but notice their similarities to the current advertising landscape. A pure and germ-less kiss anyone? How about a socially distant way to play golf? Want to stay connected to friends and family? New York Telephone has the solution for you. And just in case you thought President Trump was the first to endorse a radical health solution, President Coolidge promoted a Chlorine Kilacold Bomb made with Chlorine.

Arcana Academy is an independently owned advertising agency located in Los Angeles, California.

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