Agency FeedTweets by @ArcanaAcademy
Monday, October 7th 2019
Oct 07, 2019
The Biggest Little Agency
The Biggest Little Farm seeded conversation at our office around themes of sustainability, conservationism, and man's role and responsibility in establishing or stewarding a natural sense of order.
If you haven't watched the film, you should. It's available for streaming or purchase.
For those who haven't seen it, I'll provide a mini summary. In 8 years, city-slickers turn a dead 200-acres into a biodynamic farm.
While the film itself focuses on a couple and their 200 acres outside of Los Angeles, I'd like to overlay the lessons on our 1500 square foot office. John and Molly planted 70-plus fruit trees, tended to over 200 animals, and developed a mineral-dense soil, while we plant strategies and conceptual ideas, tend to client requests, and developed an office space that facilitates productivity.
What can we learn from a biodynamic system? A system like that in the Biggest Little Farm.
Biodynamic systems run according to a system of a flywheel, one thing propagating the next, another keeping something else in balance.
In an advertising agency, account team, creative team, and production teamwork in tandem to keep everything moving in harmony with the natural order that is chaos under control.
When we are at our best, we are an interconnected whole, responding to challenges with grit, grace, and a get-it-done attitude.
Just like on a farm, our best and biggest can be put on a truck and shipped out to market. From there we measure our results and optimize.
There is a role for everyone. Each person plays an integral role in keeping the harmony of the agency. Just as the chickens ate the snails off the citrus trees, so the fruit could bloom. Our account team manages client requests so the creative and production teams can focus on growing the concept through execution.
The more shit in the soil, the better the overall outcome. Sometimes the best idea comes from a conversation that is full of bad ones. When conversation is allowed to flow freely, and the team has time and space to shoot the shit, they are better able to hone-in and seed the ideas that are best suited for the climate.
The night can be an active time at the Agency, just like the farm, ideas and strategy creep into our minds when demand for meetings and distractions are fast asleep.
While the Biggest Little Farm might make you want to give up your day job and start planting, it can also be a lens through which to optimize your current environment, living in closer harmony with those around you.
Arcana Academy is an advertising agency based in Los Angeles, California. Original illustration by Jay Josue.