Wednesday, February 27th 2019

Feb 27, 2019

The Subtle Joy of Working with a Wardrobe Stylist

Jessica Darke, Producer

From my perspective there is such a simple joy in wardrobe styling, especially for commercials. In 90% of the scenarios, talent dress as normal. Every-day people doing normal, every-day activities.

While it may not seem like there is much ado about attire here, there is a subtle nuance to the clothing choices that all art directors, directors, and stylists, know well.

As the producer, I lean back and imagine "playing" getting dressed as different personas. I get to slip from my blacks and denims into the attire of a 7-year-old "girly girl" or a professional Xennial who has just returned home from a stressful day at the office.

Does a "girly girl" wear pinks and yellows, flowers and butterflies? Or does she shun the norm and parade in purple with frills and ruffles? What does she feel like? (and of course, what will go with the other actors' attire and the set design). Does our older gentleman actor "dress old" or "dress young" - what does that even mean?? Would someone in Milwaukee wear that outfit? Would your mother? The decisions are endless and working with a team of individuals who are able to hone in on specific taste and nuance makes everything that much easier.

This is all part of the process that plays out in the weeks leading up to shoot day. And this part in particular, I find a subtle joy in.

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