Thursday, April 12th 2018

Apr 12, 2018

Brands Can Offer Consumers a Closer Look at Themselves.

Jessica Darke, Producer

What is your LaQoix personality? What color Skittles does your Zodiac prefer? Are you a true Starbuck's fan? Questions like these invite consumers to engage with a brand in a fun and rewarding way.

Quizzes, branded entertainment, and sorting games offer another way for companies to invite their consumers to be closer to their brand. They do this by allowing customers to reconnect with their own inner truth. Just look at the popularity of Facebook quizzes and games like, "Only a True Midwesterner will get these 10 Questions Right" or "Which Game of Thrones Character are You?"

Interactive tests, like the Meyers Briggs personality quiz, 5 Love Languages, and even the Harry Potter Sorting Hat, give users insight into their own personality, allow them to find their tribe and give them social currency by sharing their results with friends. In the same way, brands can invite users to get closer to segments of their product offerings by creating groups and subgroups that live under a branded umbrella.

As a Los Angeles Advertising Agency, we created a quiz for client ZEGHANI Jewelry that invites women to find their female archetype and through the same process, find jewelry they can identify with. Take the ZEGHANI quiz here.

What types of quizzes or engagement games have your brands developed? What could you develop? Let us know if we can help you and your team identify a potential Brand truth that reveals itself in a quiz. Until then, have fun finding your superpower Pow!

Caveat: We may not always agree or endorse the opinions expressed on our blog. If something on our blog is polarizing, even if the management of Arcana Academy disagrees with it, we might leave it up. Then again we might not. We'll see how we feel.