Tuesday, February 13th 2018

Feb 13, 2018

Once a Romantic. Alway$ a Romantic.

Jessica Darke, Producer

Checking the Pulse of Valentine's Day Commerce.

Valentine's Day has become synonymous with chocolates and flowers, cards and fancy dinners. The romantic in me loves it. The cynic hates it.

Curious to see how my romantic tendencies effected my (and my boyfriend's) bank account, I looked into the price increase of five of the holiday's most popular items.

1. Cards

Today, Valentine's Day cards range from 99 cents to almost 8 dollars and that doesn't include postage. The price of a stamp is 50 cents, which is greater than the cost of a card in the 1950's.

In the 1950's you could buy a card for less than 25 cents and mail it for only 3 cents. Many thanks to our friends at Hallmark and in China for the rise in cost.

2. Flowers

While the price for a bouquet of flowers varies from state to state and goes up the week of Valentine's Day, it is inarguable that the flower industry has blossomed.

In the 1950's, the global flower trade was less than 3 billion dollars. Now, the global flower trade is more than 101.84 billion dollars.

Interesting to note that if you buy red flowers the week of Valentine's Day, they will cost you on average 30% more than buying them at any other time of year.

3. Chocolates

One pound of Whitman's Sampler chocolates was $2.25 in 1953. Twenty-four ounces of the same Whitman's sampler will cost you $19.99 today.

4. Diamonds

In 1950, a one carat diamond ring sold for $399. That same one carat diamond ring, today, sells for $4,125.

5. Dinner

Many women have been woo'ed at New York City's restaurant The Palm on 2nd avenue. In 1950, you could take your date for a sirloin steak and pay $6.50 for 18 ounces. The same 18 ounces of a New York strip now cost you upwards of $55.

However you choose to spend or not spend this Valentine's Day, we hope you enjoy it.

Hugs. Kisses. And chocolate covered everything.

Caveat: We may not always agree or endorse the opinions expressed on our blog. If something on our blog is polarizing, even if the management of Arcana Academy disagrees with it, we might leave it up. Then again we might not. We'll see how we feel.