Agency News


Monday, March 19th 2018

Mar 19, 2018

Spring Reading

Jessica Darke, Producer

It's up for debate, but we would agree that 90 percent of social media is crap. One of the best ways to clear your cortex of that social media junk is to dive deep into a book. And what better time than spring to start the cleaning.

Here are some of our Spring Reading recommendations:

Ready Player One
by Ernest Cline
Recommended by Lee Walters, Co-Founder

Written for cinema. The 70's, 80's trivia and perfectly painted sci-fi world make this an easy and fun ready.

Hippie Food: How Back-To-The-Landers, Longhairs and Revolutionaries Changed the Way We Eat
by Jonathan Kauffman
Recommended by Jessica Darke, Agency Producer

An expose and an exploration of the history of health-conscious eating and the food trends that grew out of the socio-political movements from the 1930's, 1970's to today.

Eleven Rings: The Soul of Success

by Phil Jackson
Recommended by Marshall Detwiler, Account Director

Looks at how not so traditional practices, when implemented correctly, can translate into success when an entire team is focused on a common goal.

A favorite passage from the book,
"The tribal room – aka the video room – was decorated with several Indian totems I'd been given over the years: a bear–claw necklace (for power and wisdom), the middle feather of an owl (for balance and harmony), a painting illustrating the story of Crazy Horse's journey, and photos of a newborn white buffalo calf, a symbol of prosperity and good fortune. "

Kitchen Confidential
by Anthony Bourdain
Recommended by Dan Pettit, Designer

Insatiably enjoyable. Bourdain's brutally honest style of writing. He spared no details.

The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Recommended by Jay Josue, Art Director

This book gives valuable insight into both scientific and practical sense about our habits. It dives deep with stories of people, which provides examples that are relatable to our lives. We have much to learn about ourselves and the things we do and why we do it. Duhigg opens up a perspective on how our brain works when it comes to habits. He offers ways to use our habitual mind to our advantage so we can live a better life and pursue what we value most.

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Caveat: We may not always agree or endorse the opinions expressed on our blog. If something on our blog is polarizing, even if the management of Arcana Academy disagrees with it, we might leave it up. Then again we might not. We'll see how we feel.